First of all, I must confess.

I have a paper obsession. I never intended for my creativity and passion for art to lead to what friends and family would call a little crazy. But as you get to know me, I hope to share this love for paper with you. Here is a little background on where I’m coming from.

As I pursued a career in Graphic Design I quickly understood that a career in digital arts was an ever-growing necessity for businesses of all sizes. As the race to create a space for themselves in this digital era of sales and marketing, one may say print was no longer a common request. Reasons being that digital media was much more affordable, faster turnaround, and quickly generated. Which has impacted how Graphic Designers’ expectations by employers were also quickly thrown into those categories as well. The quality that comes from time and strategy is easily pressured by the high-speed our lives are in today. Social Ads can be herded through timelines endlessly and easily forgotten as our design and art are pushed down to the bottom (unless resurrected continuously by a viral standard). But, thanks to tradition or perhaps a little caring for our design history I was taught to live by a certain code of respect for the hard work designers have dedicated over the years by hand in order to successfully execute the right message visually. Its time to slow down and create the whole package. What I mean is every step in our creativity is important for business success. Take the time and utilize every inch our industry has to offer.

But how does this relate to my obsession?

My greatest experiences from being a graphic designer were the opportunities to create art and be a part of the entire process. This process, which unfortunately is easily chipped away from our role, is defined for me as creating a design from start to finish. And the digital forefront of our time is not at all the finish line. The pride I felt with my work comes from seeing my idea come alive as something I can hold in my hands. Once a design is completed in its digital stage, there is a whole other process in itself that only begins at this time. Although we will visualize a finished work during our initial planning. It is not until this time, that we now have the opportunity to decide the specific details in order to execute the perfect end result. This is my favorite part of my design process that encouraged my obsession with paper. My end result is created first by choosing the perfect selection of materials. Second, by utilizing different techniques and methods to better accent my final product. And most importantly, thinking outside the computer screen.

But this is only the beginning.

So I choose to wrap up my rant in order to welcome you to my page. Where I will hopefully and creatively share my love for paper with you and the world. And that being said, there is plenty more to come.